Religion: Goodwin Collapse

In Chicago three years ago a harddriving advertising man named Adolph Oettinger Goodwin performed the remarkable feat of stirring the pulse both of U. S. church folk and U. S. advertisers. The "Goodwin Plan" which he declared he was ready to launch involved enlisting church ladies ("Good News Broadcasters") to sell selected products for 2% commissions which they "might" turn over to pious causes (TIME, Dec. 4, 1933). In Chicago last month, after many an effort to save it, the Goodwin Corp. was a definitive bust. Its assets consisted of some office...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!