Two weeks before last Saint Patrick's Day, salesmen of American Chain Co. appeared in bright green neckties. Asked why representatives of a Bridgeport, Conn. concern should celebrate Saint Patrick's Dayand prematurely, at thatsalesmen replied that green was the color of safety, that green traffic lights meant go ahead, that green was American Chain Co.'s official hue. In the same spirit, girls who worked for American Chain were given imitation green jade bracelets. So successful was the color idea that the June 1935 issue of Industrial Power complimented American Chain by coming out in...
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