Business: Make-Up Man

Great spotlights tickled the sky over Hollywood one night last week. Raspberry floodlights bathed the south side, chartreuse beams the façade, of a building near Hollywood Boulevard whose fluted white front bore the architectural devices of Greece, the French Empire, the U. S. Cinema. Under a marquee passed film folk and thousands of others who had been summoned with great powder-blue and orange cellophane invitations to attend the opening of "the world's greatest cosmetics factory"—the new $600,000 studio of Max Factor. Pudgy, 61-year-old Max Factor has been a cosmetician since at 13 he...

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