Press: Strip Act

Because Publisher George Baker Longan has a snake phobia, it is many a long year since the Kansas City Star has printed news of reptiles (TIME, Aug. 18, 1930). When references to snakes are unavoidable, the Star generally compromises by identifying them as "moving objects." Last week Star editors were horrified when a syndicate comic strip, "Moon Mullins," revealed Uncle Willie's wife Mamie as a onetime snake charmer, showed her performing in a freak show with a huge serpent coiled around her neck. Hastily the resourceful Star substituted non-serpentine "Moon Mullins" strips from 1927 and 1929.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!