"To the White House!" directed the dispatcher of Washington's Abner Drury Brewery at 12:01 a. m. last Friday morning. "Let her go!"

Traffic was cleared as the Drury truck thundered down Pennsylvania Avenue bearing the device: PRESIDENT ROOSEVELT, THE FIRST BEER IS FOR YOU. Crowds shouted enthusiastically at the tradesmen's entrance, a Marine guard happily guzzled a bottle from one of the two Presidential cases. Six Hawaiians thumped their guitars.

The man who had fulfilled his campaign promise within 33 days of taking office, was asleep when the first First Beer was stored...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!