In 1,000 and more U. S. daily newspapers, and in many a U. S. magazine, advertises American Tobacco Co., selling tobacco in many forms but particularly in the form of Lucky Strike cigarets. Turbulent has been American Tobacco advertising, from its extreme use of the testimonial technique to its famed "Reach for a Lucky instead of a Sweet"a slogan deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the...
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