Business & Finance: Future Shadow

In 1,000 and more U. S. daily newspapers, and in many a U. S. magazine, advertises American Tobacco Co., selling tobacco in many forms but particularly in the form of Lucky Strike cigarets. Turbulent has been American Tobacco advertising, from its extreme use of the testimonial technique to its famed "Reach for a Lucky instead of a Sweet"—a slogan deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!