FICTION,NON-FICTION: Faith in Advertising


GIRL OR BOY — John North — Small, Maynard ($2).

"Consult Mr. Marcus Faithful." Then, as an immaculately tailored magnifico, he accords exceedingly confidential interviews to hundreds of expectant London ladies, relieving them of maternal anxieties and fat fees. A fallen gentleman, Mr. Still, is his able secretary. A charming, competent demimondaine blackmails her way into the business, putting it on a wholesale basis through the post. After a certain number of months, of course, the jig seems up, and Mr. Marcus Faithful becomes small Mr. Crump again, dismayed when his hitherto barren...

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