Business: New Cars

John North Willys, "one of the handsomest executives," the "Little Napoleon" of the automotive industry,* set his pince-nez back on his small, sharp nose. The bustle roused by several hundred enthusiastic Willys-Overland dealers convening at Toledo was slightly disheveling to this trim 53-year-oldster† who "builds automobiles, lives automobiles and talks automobiles." There was, however, no weariness in that long-lipped smile, which can caress a lackadaisical dealer into a "gogetter."

The dealers were going to sell the new Willys-Overland "Whippet," a low-slung coursing car designed to make 55 miles an hour and...

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