The Press: Britannia

Filtering through the mails last week, from London to U. S. advertising managers, came a letter which ran as follows: "Dear Sir:

'Britannia' is NOT the most marvellous paper that has ever been produced. It is NOT controlled by supermen and superwomen. The whole world does NOT eagerly await the appearance of 'Britannia' every Friday morning.

''But . . . 'Britannia' is out to make friends—not enemies. Will you not let us number you among our friends and give 'Britannia' a trial in your next appropriation?"

To this request even the most friendly could not...

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