Business & Finance: $1,000 Ford

To the Fiench language, Anglo-Saxons have added the word "beefsteak."* Happenings of last week made it possible that the U. S. branch of the Anglo-Saxon family might also add the word "flivver' For Henry Ford was preparing to drive vigorously for the French market and to compete sharply with Citroen, the popular-priced French car which sells at approximately the same price ($1,000) in the French market as the least expensive of the new Fords.

Nucleus of Ford French expansion lies in the Ford assembly plant on the outskirts of Paris. This plant is capable of assembling some 15,000 Fords a year—which is...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!