"Lucky Strikes! A flood of reminiscences sweeps across my mind. I heard first of this fine cigaret many years ago in San Francisco where my sons and thousands of soldiers were confined in an Army Hospital. I recall The American Tobacco Company's generosity in giving thousands of cigarets to the wounded boys and how delighted they were in smoking them. I recommend Lucky Strikes because they are kind to my throat."
ERNESTINE SCHUMANN HEINK
By printing this testimonial beside a picture of Singer Schumann Heink and stating unequivocally: "When smoking, she prefers Lucky Strikes...
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