The Press: Shrewd Publishing

Huge advertisements of Mr. Hearst's Cosmopolitan for May feature an allegedly true story entitled Mercy. "One day a chilling shadow fell," says the blurb. "While Mrs. Wills, with her two small sons, was away on a visit to her parents, the Reverend Robert N. Wills disappeared—and with him the pretty dark-eyed organist!" Then the ad takes on bolder type: "A story of a once prominent minister and his life expiation for a moment's madness." "A story that never got into the newspapers because a whole city held its secret in- violate." Ray...

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