The Consumer: Loaded Odds

Almost every service station along the highways these days looks like a miniature Las Vegas. Banners, billboards and other ballyhoo urge motorists to win big prizes by matching Dino Dollars, playing Tigerino, collecting Presidential Coins or joining in scores of other games. There is not a casino in the world with the gall to offer odds as long as those that are standard in service stations and supermarket "games of chance." The Federal Trade Commission, which two weeks ago concluded a two-year study of promotional lures, found that in one food-chain game...

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