Mergers: Help From a Big Brother

A decade ago, TV Producer-Perform er David Susskind was generating some bright cultural rays with quality net work dramas and a provocative new talk show, Open End. At the same time, California Industrialist Norton W. Simon, president of Hunt Foods & In dustries', was making commercial his tory by buying up one new company after another. Since then, Susskind has been putting somewhat less emphasis on culture, and Simon has become in creasingly interested in it. Stung by a number of critically acclaimed produc tions that proved to be financial flops, Susskind has expanded into bread-and-butter situation shows,...

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