Awards: Clio: Muse of the Minimovies

Last week, with all the poise of a bandy-legged ballerina, the annual TV Emmy Awards program skipped out before the cameras, tripped over its cue cards and fell flat on its face. But that was just for show. Actually, the awards for the best entertainment on TV last year came three days later at Manhattan's Philharmonic Hall. It was called the American TV and Radio Commercials Festival.

While 1,500 tuxedoed admen from the U.S. and 20 foreign countries applauded long and lustily and the orchestra played a medley of jingles, foot-high gold...