Ratings: Honor Without Profit

In the Nielsen-ratings race so far this season, the perennial leader, CBS, is clobbering the competition again. Among TV's top 20 programs, CBS claims 14, including Andy Griffith (No. 1), Lucy (2), Gomer Pyle (5), Red Skelton (6) and Ed Sullivan (10). Moreover, CBS claims an average prime-time audience that is 11% bigger than NBC's and a record 25% ahead of third-place ABC. Yet standing as No. 1 can be an honor without profit in TV country. CBS's earnings fell 43% in the third quarter compared with the same period last year, and,...

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