Fashion: How Now? Brown

Paris finds itself swept up in a craze for chestnut-brown color that is being called "La folie du marron." While high-fashion arbiters were favoring basic black, buyers last summer began ordering their ready-to-wear dresses and suits in brown. Manufacturers took note, but no one imagined how far the dye would be cast.

Daniel Hechter, a major ready-to-wear designer, watched his orders for brown jump from 35% to 80%. Fabric makers began running out of stock, started using up old yardage as well as tinting all of their beige, light blues and whites....

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