Britain: Cortina Takes the Crown

There seemed to be no good reason for the Ford Motor Co. Ltd. of Britain even to consider a new car. For those who preferred the compact and medium-sized auto, it was already producing Anglias, Consuls and Prefects; for bigger-car buyers, it was manufacturing Zephyrs and Zodiacs. The market appeared to be covered. Then, Ford planners spotted a potentially lucrative gap. To fill it, they created the Cortina, a car in the Anglia price range but with roominess comparable to the Consul's.

The market was more than ready.

Since its 1962 debut, the Cortina has become England's biggest-selling...

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