Television: Mommy's Boy

Dad has never heard of him , but Mike Douglas, host of the most popular show on daytime TV, is the A11-American Mommy's Boy. Each weekday, more than 6,000,000 housewives in 171 cities set up their ironing boards in front of the TV set to watch their idol; and this in turn has attracted such a crush of advertisers that the 90-minute program this year will bring in $10.5 million in sponsors' fees. While many TV shows have to round up studio audiences off the streets, the Mike Douglas Show claims a 14-month...

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