Advertising: Look Who's Switching Off

Admiral Corp., one of the country's leading makers of television sets, is withdrawing its advertising from TV. "We have been disappointed in the lackluster quality of the shows," said Chairman Ross D. Siragusa Sr. last week to a Las Vegas gathering of distributors. What also irks Siragusa, whose company has been spending nearly half of its $20 million annual advertising budget on TV time, is the deluge of commercials that are slithered in between programs by local stations. Admiral's answer: at least temporarily, the company will invest a proportionately larger amount of its budget in newspaper advertising.


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