People: May 26, 1967

"The setup is this: we're selling 600 memberships at $25,000 apiece. That's 15 million bucks, which is what it will take to build the golf course. Anybody can join—white, Negro, Catholic, Jew, Italian. What we're looking for is young people on the go, not just actors but doctors, lawyers, people from every walk of life. I got nothing against old people, but they just don't make for a lively atmosphere at a golf club." He isn't kidding. The mountains above Beverly Hills are being graded, and when the 18-hole Beverly Hills Country Club course...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!