Broadcasting: Portrait of the Artists

"Direct from our newsroom in New York—in color—this is the CBS Evening for News, with Arnold Zenker substituting for Walter Cronkite and. . ." Arnold Zenker? Across the U.S. last week, televiewers gawked curiously at the unfamiliar faces—balding salesmen, pert secretaries, scrubbed junior executives—telling about "Veet Nom," "Cheeze Juftif Warren," "cloddy skies" and "mosterly easterly winds." All, like 28-year-old Arnold Zenker, manager of program administration for CBS, were filling in—and sometimes falling apart—for regular newscasters as the result of a strike called by the American Federation of Television and Radio Artists....