Advertising: By the Hair

Henry Albert Bauer, manager of the champion Baltimore Orioles, has a chest like a Santa Gertrudis steer's.

His smile resembles a rock slide, and "Play ball" are only two of the four-letter words that the rugged onetime Marine master sergeant knows well and uses often. So is that really Hank Bauer on television nowadays, spraying his spikelike crew cut with Ozon Hair Spray from that pink and grey can?

You bet your pompadour it is. And if Bauer isn't enough, the Mets' Yogi Berra and the Yankees' Joe Pepitone go through the same toilette. Each of them, purrs an unseen announcer,...

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