Universities: The Fine Art of Fund Raising

Federal aid and foundation grants are not enough to keep a college on the move. As campus expenses continue to climb, the nation's institutes of higher learning are stepping up their appeals for private gifts from alumni, corporations and anyone, in fact, who has a dollar to give. What's more, they are finding the money with surprising ease. Private gifts to the nation's 50 best-known colleges and universities have jumped at least 50% over 1960-61's $343,621,000.

That looks like pennies compared to what lies ahead. The University of Chicago is seeking $360...

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