The logic is hard to beat. The Liverpool sound sells records; so does rock 'n' roll, so does straight pop, so does country music. Why not bring together four kids, one for each style, name them the Monkees, promote them harder than hair oil, and hire a Brink's truck to haul the money away?
And so, in the summer of 1965, two fledgling producers named Robert Rafelson and Bert Schneider put an ad in Daily Variety for "4 insane boys, aged 17-21." Out of 437 would-be lunatics who showed up to audition, Rafelson...
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