Composers: Swurpledeewurpledeezeech!

Though neither his name nor his mu sic has ever appeared on any of the popularity polls, Eric Siday is one of the highest-paid and most frequently played composers in the world. No day goes by, in fact, that roughly 80% of the U.S. population does not hear at least one of his compositions. Among his most recent works is the one that goes bing, bong, boing, Swurpledeewurpledeezeech! That little masterpiece is played as the TV announcer says "CBS presents this program in color," while CBS's trademarked "eye" goes swurpling across the screen. And who can for get Siday's...

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