Japan: Honda's New Wheels

In the whizzy world of two-wheeled transportation, Honda Motors Co. of Japan has long since lapped the field. Honda's U.S. export models are the fastest selling numbers since the salad day of the Harley-Davidson. Its cycles take home most of the prizes in international racing. Its new, lightweight "Little Honda" motor bike sells like soy sauce in Japan, will be introduced in the U.S. next year at about $100. And now the world's largest motorcycle manufacturer is tooling up for a sharp turn into the international auto market.

This month Honda announces...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!