Retailing: The Ruler of Greeley Square

Bernard Feustman Gimbel was in the third generation of a merchandising family already well established and wealthy when he entered the business in 1907. He was therefore inevitably tab-loided as "the Merchant Prince." The condescending title never fitted the round-faced ruler of New York's Gree ley Square. In the 34 years he spent on the throne, first as president of Gimbel Bros., Inc., and later as chairman, Gimbel personally changed the family firm into an empire that this year will sell $600 million worth of merchandise in 27 Gimbels stores and 27 swankier Saks Fifth Avenue stores. Beyond that,...

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