Show Business: Colonel Bogey's March

One night last week 60 million Americans, according to the Arbitron Ratings, tuned in ABC to watch a nine-year-old movie. True, it was a movie of presold quality—The Bridge on the River Kwai—but there was no mistaking the meaning of it all: when it comes to television entertainment, movies are better than everything.

That fact was never so clear as it is this season. Though the three major networks have spent hundreds of millions of dollars on new programming, virtually none of the money has been worth a dial's twiddle, while at the same...

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