West Germany: A Real Shocker

West Germany's Lufthansa Airlines is one of the better European carriers, but it has long suffered an inferiority complex for lack of "image." Says a Lufthansa official of the line's old ads:

"Nice, sweet ads they were, which went unnoticed." To change that state of affairs, Lufthansa last November signed a $625,000 contract with Doyle Dane Bernbach, the Manhattan agency that had already done a superlative job of promoting West Germany's Volkswagen. The new account seemed right on the Bernbach ball. Says the agency's manager in West Germany, Joachim Schiirholz: "We felt...

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