Magazines: Still Climbing

As final reports trickled in, U.S. magazine publishers totted up their best half-year profits ever. For the first time since 1961, Curtis Publishing reported a six-month net profit of $368,000; ad revenues were up 18% on the Saturday Evening Post, 20% on the Ladies' Home Journal, and 40% on American Home. Time Inc. continued to pace the industry with a record net income of $17,730,000, up $4,095,000 from the same period in 1965. McGraw-Hill Inc. was in second place, with a net income of $8,176,452, up $2,127,429.

The upsurge seemed to bear out predictions that 1966 will be the magazines' best...

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