Italy: Addio Red Heads

When Paris Designer Hubert de Givenchy outfitted his models with wigs in 1958, he thought of them merely as gimmicks. To American women the gimmick rapidly became a fact of life. According to some estimates, they now spend as much as $100 million a year on hairpieces, and their passion for perukes gave a lift to the wigmaking industry of Italy. Now Italy's wigmakers have run afoul of the Cold War, and they are tearing their hair.

Because the olive oil-rich Italian diet yields some of the world's finest, most naturally silky hair,...

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