Western Europe: Going Global

Despite their desperate need for U.S. investment, the Atlantic Council found, Europeans complain that the American investors' representatives often treat their hosts like cousins. U.S. cor porations are acutely aware of this complaint, and are indeed moving to mind their manners. With as much as half their sales now made outside the U.S., many large corporations have a growing tendency to think and act as global companies with world markets rather than as American companies doing business overseas.

Following this trend, Jersey Standard last week was deep in plans to transfer control of European operations this fall to a...

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