Television: Holy Flypaper!

The good old American comic strips have long served a dual audience: kids read them for yuks, while grownups pretend to absorb all sorts of profound meanings from the billowing balloons. Television, on the other hand, has stuck to a single standard: simple-minded cartoons for kids, simple-minded programs of every other variety for grownups. Now all that is changed. Television has brought the comics to adults. It comes in the form of Batman, a new twice-a-week hyperthyroid series on ABC. Produced with an enormous amount of pulp and circumstance, it has become an overnight smash.

Batman would have attracted nobody but...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!