WITH the beginning of the new year, TIME'S guaranteed circulation in the U.S. reaches another new high: 3,300,000 copies a week, some 200,000 more than a year ago. This step-up fits a long-term pattern of steady growth, which has been accelerating in the past decade. In January 1946, U.S. circulation, in round figures, was 1,500,000; in January 1956, it was more than 2,000,000, an increase of about one-third. The new circulation base marks an increase of 65% in ten years.
TIME'S total worldwide circulation is now well past the 4,000,000 mark, with an estimated readership of 17 million in 150 countries....