Bulgaria: The Thaw That Refreshes

Vsychko Vyrvi Po Dobre S Coke means "Things go Better with Coke." That will be the latest addition to the national variations of its slogan that Coca-Cola uses in the 130 countries where it operates. What is so unusual about the new phrase is that it is in Bulgarian. Coca-Cola is about to enter Eastern Europe, where for years it was considered the very symbol of decadent capitalism. Under an agreement between Bulgaria's Communist government and Atlanta-based Coca-Cola, work has just started on a bottling plant in the Black Sea city of Varna that next June will begin producing...

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