Retailing: Early Christmas Bells

Christmas is still some 70 shopping days away, but the nation's retailers already have visions of new records dancing in their heads. Judging by the strength of autumn sales, they expect a 6% to 8% rise in Christmas sales, a jump that would easily round off 1965 as the buyingest year in history. Breaking sales records has become practically a Christmas tradition of recent years, and merchants would be disappointed indeed if rising population and prices together did not cause the phenomenon to occur again. What is unusual about their optimism is that this year it is so early, so...

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