Protestants: It Pays to Advertise

"CAN YOU TEACH HIM THE NEW MATH? Probably not," said the two-column ad in the Washington Post last week. "But trained school teachers can. Can you teach him the Bible? Perhaps. But our trained Sunday School teachers ... can do it better." At the bottom was a list of the 22 United Church of Christ parishes in the Washington area that teach the Bible according to the denomination's new $1,000,000 Sunday School curriculum.

Like many another church recently, the United Church of Christ has decided that it pays to advertise. Two years ago the United Presbyterian Church commissioned a...

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