Taliaferro, pronounced Tolliver, is an ancient and honorable name. It is said to come from the Latin telum (sword or dart) and ferre (to bear), date back to Julius Caesar (he bestowed it on a barbarian who saved his life, and it is what the T stands for in Booker T. Washington and Sam T. Rayburn. But it isn't box office, as far as David A. ("Sonny") Werblin, president of the American Football League's New York Jets, is concerned.
"I know the value of names," Sonny insisted, when he shelled out $600,000 last...
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