The San Francisco Chronicle ("Voice of the West") and the Hearst-owned San Francisco Examiner ("Monarch of the Dailies") have competed as strenuously and exuberantly as any two newspapers in the U.S. In their fight for dominance of the city's morning field, they have pirated star reporters, editors and columnists from each other. They have copied each other's gimmicks, from circus makeup to colored sports pages to wavy lines around pictures. And they often have told each other off editorially. When the zany, fun-filled Chronicle last year championed the topless bathing suit, the Examiner clucked: "The Voice of the Chest."...
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