Industry: The New Necessities

The U.S. appliance industry nearly outwitted itself a few years back: it so successfully stocked the American home with its basic wares that it faced a vir tually saturated market. It is no longer worried. Appliance makers have opened a new future for themselves with a generation of small appliances that perform tasks most people have been doing by muscle power: electric toothbrushes, shoe polishers, slicing knives, hairbrushes, drink mixers. Sales of small appliances have been rising 18 times faster than those of major appliances, and 250 companies are competing for an anticipated $1.5 billion in sales this year....

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