Retailing: Say It With Profits

One proprietor in Manhattan sells Louis XV vases for $1,000, crystal chandeliers for $300 a pair and bronze sculptures for $1,200 apiece; another offers homemade relishes and jams, chi na eggs, wooden jigsaw puzzles and stuffed animals. Both are florists. The wide variety of their merchandise illustrates how the nation's 22,000 retail florists are branching out. Last week the 11,600-member Florist Telegraph Delivery Association (which is changing its name to Florist Transworld Delivery to give itself a more international image) voted at its convention in San Francisco to permit its members to sell by wire just about anything they...

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