On billboards, in magazines and on TV throughout West Germany, a stunning group of feline fräuleins are selling lots of clothing by wearing practically none. The models are part of a $6,000,000-a-year advertising campaign that has helped make Munich's Triumph International the largest manufacturer of foundation garments in Europe. Half of all the bras and girdles sold in West Germany are made by Triumph in its 65 domestic plants, and the company satisfies a growing export market from 15 factories abroad. It plans to invade the U.S. next January. Volume has nearly...
To continue reading:
or
Log-In
