Television: Quoth the Ratings: Ever More

The trademark of the television executive is a crick in the neck. It comes from looking back over his shoulder. For TV planners decide what they are going to do next season only by prayerfully studying the ratings of the past season: discovering what they did right but failed to sell, what they did wrong which nevertheless sold well, what rival networks did with success that they could do too. Then they decide to do more of same. A study of the 34 new shows and 58 holdovers scheduled for the new fall...

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