Retailing: A Phoenix in Dallas

Just when he should have been able to sit back and listen to the jingling cash registers, Stanley Marcus, president of Dallas' famed Neiman-Marcus, last week paced a smoke-blackened, rubble-filled office. In his hand he carried a walkie-talkie to keep in touch with work crews cleaning up the results of a $10 million fire that swept the seven-story department store just five days before Christmas. Marcus, who manned the fire lines with firemen while his wife served them coffee, promised "to come out of these ashes like a phoenix." Fully insured against...

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