Retailing: Happy Holidays

Despite Washington's efforts to cool down the economy and curb consumer spending, it is perhaps the safest of all bets that 1968 Christmas sales will set a new record—as they have regularly for the past 14 years. Though the main seasonal shopping rush starts at the end of this week, on the Saturday after Thanksgiving, early crowds have already convinced retailers that consumers will prolong their surprising buying spree through the holidays. "Nobody kills Santa Claus," says President Bruce Gimbel of Manhattan-based Gimbel Bros., "and I don't think that the income surtax...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!