Books: Sex & the Singular Geis

Any book publisher is lucky to get one bestseller out of every 100 titles he prints. But Bernard Geis isn't just any He manufactures bestsellers, frequently by latching on to sexy manuscripts and spending huge amounts of money on ballyhoo. Thus Jacqueline Susann's Valley of the Dolls, a vulgar chronicle of three female predators on the make in Hollywood, sold more than 350,000 hard-cover copies and 6,000,000 more in paperback. Helen Gurley Brown's guide for swingers, Sex and the Single Girl sold about 2,500,000 copies In each case Gais, assisted by his promotion...

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