Books: The Protagonist as Pudding

THE MAN WHO HAD POWER OVER WOMEN by Gordon M. Williams. 319 pages. Stein and Day. $5.95.

Thanks to a leering title, bales of advance ballyhoo and the promise that it would expose the really "in" people in swinging London, this novel about a public relations man with an identity problem seems headed for bestsellerdom. A first printing of 40,000 copies has been ordered, the Literary Guild has snatched it up, paperback rights have been sold for six figures, and Paramount plans to film it. But nothing swings all that much in the book....

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