Toys: Front & Center

There may be a war raging in Viet Nam, but the feedback to the nation's toy manufacturers this year has been minimal. As the Christmas rush went into its last hectic week, retailers had an arsenal of toy guns, helmets, boy-size bazookas and similar military attractions unsold upon the shelves. "People are sickened by anything painted in olive drab," said Harvey Cole, a wholesale distributor in the Seattle area. There was, added a competitor, just one exception. "Along comes G.I. Joe and his endless military gear and the parents rush the stores. You explain it."

G.I. Joe is the 11½-in.-high doll...

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