Germany: Better Focus

Strong as ever in the precision quality of their work but slow to innovate, the fine old German camera-making companies have seen their share of the world market slip from 55% eleven years ago to 25% last year. Last week, as shutterbugs swarmed through Cologne's ninth "Photokina," the biggest camera exhibit in the world, the Germans made a big bid to show that they are thinking most positively about negatives.

Among the new products displayed:

∙MINIATURES. Rollei-Werke has developed its first precision miniature camera for standard 35-mm. film, the Rollei 35, priced just...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!